Field Level Media
13 Feb 2026, 00:49 GMT+10
(Photo credit: Amber Searls-Imagn Images)
NBCUniversal has seen an average of 26.5 million viewers during the first five nights of the 2026 Milan Cortina Olympics, the most to this point since the 2014 Sochi Games, it announced Tuesday.
That translates into a 93% increase from the same period at the 2022 Winter Olympics in Beijing and includes viewers tuning in via NBC, the Peacock streaming service, other NBCUniversal digital platforms, and the CNBC and USA networks.
In Beijing, the average through the first five days was 13.7 million.
Front Office Sports reported that the primetime coverage on Sunday night averaged 42 million viewers, the most-watched individual broadcast since the Olympics in Sochi, Russia.
Viewers have streamed 5.3 billion minutes so far, largely on Peacock, double the number from the 2018 Winter Olympics in Pyeongchang, South Korea.
The time zone difference between the United States and Italy likely has contributed to the increase.
The past two Winter Olympics were held in Asia, with time differences between the U.S. East Coast of at least 13 hours. It's just six hours to Milan, making it easier for viewers to catch live events.
NBC has committed to showing live coverage of all events through linear and streaming platforms.
Viewership is expected to stay strong in the coming days as the men's hockey competition ramps up and high-profile events, such as women's and men's figure skating, take place.
--Field Level Media
Get a daily dose of Peking Press news through our daily email, its complimentary and keeps you fully up to date with world and business news as well.
Publish news of your business, community or sports group, personnel appointments, major event and more by submitting a news release to Peking Press.
More InformationLONDON, U.K.: Heineken said it would cut up to 6,000 jobs globally and lowered its profit growth expectations for 2026, as the Dutch...
MOSCOW, Russia: As Russia grapples with a deepening labour shortage worsened by its war in Ukraine, employers are increasingly recruiting...
HAVANA, Cuba: Airlines flying into Cuba have been told they will no longer be able to refuel on the island, as tightening U.S. pressure...
NEW YORK, New York - U.S. stocks closed marginally lower Wednesday, despite positive economic data which saw the U.S. economy add 130,000...
SAN FRANCISCO, California: As competition intensifies around the infrastructure powering artificial intelligence, Cisco Systems has...
TOKYO, Japan: Honda Motor Co. posted a sharp decline in profit for the nine months through December, underscoring the growing pressure...
HONG KONG: Jimmy Lai, the 78-year-old pro-democracy former Hong Kong media tycoon and a fierce critic of Beijing, received a 20-year...
MILAN, Italy: Stellantis' decision to rein in its electric-vehicle ambitions landed with a thud on markets on February 6, as the automaker...
(Photo credit: Amber Searls-Imagn Images) NBCUniversal has seen an average of 26.5 million viewers during the first five nights of...
(260212) -- MILAN, Feb. 12, 2026 (Xinhua) -- Francesca Lollobrigida of Italy celebrates after during the speed skating women's 5000m...
Ottawa [Canada], February 12 (ANI): A sweeping investigation has raised fresh alarm over the global footprint of the Chinese Communist...
(260212) -- BEIJING, Feb. 12, 2026 (Xinhua) -- Wang Huning, chairman of the National Committee of the Chinese People's Political Consultative...
